WELCOME TO
NICHOLS MARINE!!

Your trusted, third-generation boat dealership serving customers across Oklahoma, North Texas, and East Texas. Since 1972, we’ve been dedicated to helping families make memories on the water. Explore our extensive inventory of boats from leading brands, discover why our service is second to none, and let us show you the Nichols difference.

Find a boat

  • Condition

  • Make

  • Model

  • Year

discover

Inventory

Browse our wide selection of new and pre-owned boats. From sporty Chaparral runabouts perfect for watersports to luxurious Bennington pontoons ideal for cruising, you’ll find the perfect fit for your lifestyle. Trust our knowledgeable team to guide you through the latest models and help you find the boat of your dreams.

About

Nichols

Since 1972, Nichols Marine has been a trusted, family-owned dealership committed to helping families make memories on the water. Our unmatched customer service, certified technicians, and extensive boat inventory make us the go-to choice for boat buyers in Oklahoma and Texas.

certified technicians

Schedule service

Regular maintenance is key to enjoying worry-free days on the lake. Our certified technicians are ready to handle everything from routine checkups to comprehensive repairs. Trust our Service & Parts Department to keep your boat in peak condition.

We hold certifications from all major marine engine brands, including Mercury Outboard, MerCruiser, Yamaha, Ilmor, and Volvo Penta—ensuring expert care.

Tournament Events

Click for more information

Finance Your Boat

Dreaming of a new boat? Our financing experts can make it happen. We work with reputable lenders to secure competitive rates and flexible terms, so you can start making memories on the water sooner.

TESTIMONIALS 

Don’t just take our word for it

See what our customers have to say about their experiences with Nichols Marine. We are proud of our long-standing relationships in the community and strive to exceed expectations every time you visit.

Nichols Marine made my first boat-buying experience stress-free. Their staff walked me through every detail, and I’ve never been happier on the water!

Sarah P.

The service department is top-notch. They took great care of my pontoon and got me back on the lake in no time.

Mike D.

You can buy a boat anywhere. But if you don’t have any amazing service department. You’ll be greatly disappointed. 5 stars to Nichols

Bill

Designation

My wife and I just purchased a new Bennington last year. Stan and his sales team were great to work with. There was a small issue with the paperwork from the factory and they worked very hard to get it taken care of quickly. The boat has been great. I am a retired service man and do my own service work. Their service crew was great in giving me the info on servicing my boat and the parts department made sure I had the correct parts. It has been a great experience for us and I would recommend Nichols marine to all of my friends and family. Thank you for the great experience!

Scott P

Designation

I can't say enough about Nichols Marine in Longview and Tulsa. From the start, Boone did great in sales on my Vexus boat order, had a few warranty items and the service department (Kip) was awesome. When I moved to TX, the local Vexus dealer would not help me with a factory warranty issue, so I drove to Longview and Dana and her team were super friendly, helpful, and an absolute joy to work with. The whole organization seems to be top notch and customer satisfaction focused. I really appreciate all the help you guys have been before, during and after the sale.
Thank you!
JJ Beal

Jonathan

Designation

They are simply the best in the business. Unmatched customer service by far. The team does great every single time I step in the door. Thank you!

Bryan S

Designation

Nichols marine is by far the best boat sales and service company I have used. They are always competitively priced and extremely good to deal with. I would highly recommend Nichols to anyone looking to buy a boat or have service done! Top notch company.

Brad C

Designation

THE BEST! I was amazed how helpful the owner Jordan Nichols was helping me pick that perfect boat for my family! I am very confident Mr Nichols will always help me with all my needs in the the years to come enjoying my beautiful boat from Nichols Marine. Thank You Mr. Nichols for making my 1st time boat purchase a wonderful experience.

Johnny W

Designation

Nichols marine goes above and beyond to take care of your needs.
 

Kerry C

Designation

Our Blogs

Trending Articles

Nichols Marine Heads to the Dallas Boat Show at Market Hall

By Jordon Nichols / January 20, 2026 / Comments Off on Nichols Marine Heads to the Dallas Boat Show at Market Hall

Nichols Marine is excited to announce our participation in the Dallas Boat Show at Market Hall — marking an exciting new chapter for boaters in…

How to Choose the Right Pontoon or Tritoon in 2026: A Straightforward Guide for Today’s Boaters

By Jordon Nichols / January 4, 2026 / Comments Off on How to Choose the Right Pontoon or Tritoon in 2026: A Straightforward Guide for Today’s Boaters

How to Choose the Right Pontoon or Tritoon in 2026: A Straightforward Guide for Today’s Boaters Boat show season is here, and buyers today face…

Introducing Evotti: The New Tritoons Debuting at The Boat & RV Show in Tulsa

By Jordon Nichols / December 31, 2025 / Comments Off on Introducing Evotti: The New Tritoons Debuting at The Boat & RV Show in Tulsa

The 2026 boating season comes with an exciting new chapter—the official debut of Evotti Tritoons, an all-new premium pontoon brand engineered for comfort, craftsmanship, and…

Why VIP Night Is the Best Time to Shop the Tulsa Boat Show (And How to Get In)

By Jordon Nichols / December 30, 2025 / Comments Off on Why VIP Night Is the Best Time to Shop the Tulsa Boat Show (And How to Get In)

The 2026 Tulsa Boat & RV Show is right around the corner, and if you’re serious about exploring the newest models—or even purchasing before spring—there’s…

How to Get a Good Deal on a Boat? Expert Guide

By Jordon Nichols / December 22, 2025 / Comments Off on How to Get a Good Deal on a Boat? Expert Guide

How to get a good deal on a boat starts the moment you stop looking at price alone. Most buyers think a good deal means…

What to Do After the Boat Show

By Jordon Nichols / December 10, 2025 / Comments Off on What to Do After the Boat Show

1. Review Your Shortlist Go through your notes and photos from the show. Narrow your selections to the models that stood out most — the…

Top Boats to See at the Tulsa/OKC Boat Show

By Jordon Nichols / December 10, 2025 / Comments Off on Top Boats to See at the Tulsa/OKC Boat Show

The Tulsa and Oklahoma City Boat Shows bring some of the biggest boating brands and newest models under one roof. If you’re planning your visit,…

How to Shop the Boat Show Like a Pro

By Jordon Nichols / December 10, 2025 / Comments Off on How to Shop the Boat Show Like a Pro

Shopping a boat show can feel overwhelming — hundreds of boats, dozens of brands, and only so much time to see everything. With the right…

Must Have Centre Console Boat Accessories

By Jordon Nichols / November 18, 2025 / Comments Off on Must Have Centre Console Boat Accessories

When it comes to outfitting a boat, the right boat accessories centre console can make all the difference whether you’re fishing, cruising, or enjoying family…

How Old of a Boat Can Still Be Financed?

By Jordon Nichols / November 18, 2025 / Comments Off on How Old of a Boat Can Still Be Financed?

If you’re shopping for used boats in Oklahoma or Texas, you might ask yourself, “How old of a boat can you finance?” Well, the good…