Nichols Marine is excited to announce our participation in the Dallas Boat Show at Market Hall — marking an exciting new chapter for boaters in the Dallas–Fort Worth area.

Formerly known as Jerry Whittle Boats, our presence at the Dallas Boat Show represents the next step forward under the Nichols Marine name. While the name may be new to some in the DFW market, our commitment to customer service, product knowledge, and long-term relationships remains stronger than ever.

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A New Name, the Same Commitment to Boaters

Nichols Marine has been family-owned and operated since 1972, with decades of experience serving boaters across Oklahoma and beyond. As we continue to grow, our expansion into the Dallas market allows us to bring that same trusted approach to a new group of customers — many of whom already know our team from years past.

If you previously worked with Jerry Whittle Boats, you’ll recognize familiar faces, the same dedication to doing business the right way, and an even stronger support system behind the scenes.

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What to Expect at the Dallas Boat Show

The Dallas Boat Show is one of the best opportunities of the year to explore boats in person, compare models side-by-side, and ask questions without pressure. Nichols Marine will be on-site throughout both weekends, ready to help you navigate your options for the 2026 boating season.

Event Details:

• Location: Market Hall | Dallas, Texas
• Dates:
  • January 30 – February 1, 2026
  • February 5 – February 8, 2026

Whether you’re just beginning your research, upgrading your current boat, or planning ahead for spring and summer, our team will be there to walk you through layouts, features, and ownership options.

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Why Visit Nichols Marine at the Show?

Boat shows are about more than just looking — they’re about learning. At the Nichols Marine display, you can expect:

• Knowledgeable staff available to answer real-world boating questions
• A relaxed environment to explore options at your own pace
• Guidance on ownership, financing, and next steps after the show

Our goal is simple: help you make an informed decision and feel confident long after the boat show ends.

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See You in Dallas

We’re proud to bring the Nichols Marine experience to the Dallas Boat Show and look forward to connecting with new and returning customers alike. If you’re attending the show, make plans to stop by our display at Market Hall and meet the team.

We’ll see you in Dallas.