Shopping a boat show can feel overwhelming — hundreds of boats, dozens of brands, and only so much time to see everything. With the right approach, you can walk in confident, stay organized, and leave feeling like you made the most of the show. Here’s how to shop the boat show like a pro.

1. Start With a Game Plan

Before you arrive, check the show map and list of exhibitors. Highlight the brands and models you’re most interested in so you know exactly where to go first. This keeps you from wandering and ensures you don’t miss the boats on your shortlist.

2. Compare Models Side-by-Side

One of the biggest advantages of a boat show is being able to compare several models across multiple brands within minutes. Pay close attention to layout differences, storage, seating, swim platforms, and tech packages. Make notes or take photos so you can revisit your favorites later.

3. Ask the Right Questions

Come prepared with a list of questions:

• What is included in the show pricing?
• What warranties are offered?
• How does this model handle rough water?
• What horsepower options are available?
• Are there package incentives or rebates?
  Boat shows are one of the few moments when the most knowledgeable staff are all in one place — take advantage of it.

4. Take Time to Sit in the Boat

Don’t be shy. Sit behind the helm. Stretch out on the loungers. Stand in the cockpit. Real comfort and visibility matter when you’re on the water all day.

5. Look for Show-Only Incentives

Many manufacturers and dealers offer discounts, extended warranties, or accessory bundles that are only available during boat show week. These savings can add up fast.

6. End With a Follow-Up Plan

Leave your contact information with the dealership for any boat you’re seriously considering. This ensures you receive updated pricing, availability, and post-show opportunities if inventory changes.